职位&公司对比

职位详情

• 上海
• 1-3年
• 本科

• 媒介代理/广告商
• 媒介代理/广告商经验
• 电商平台投放
• 电商平台投放经验

能够独立运维电商客户账户，配合Team leader 完成电商媒介投放和推广的工作 Able to independently operate and maintain multi-platform RTB/performance accounts. Cooperate with the team leader to make plans and optimize KPIs 1.对接客户需求，制定媒介投放策略：包括媒体投放渠道选择、预算分配及传播逻辑，包括但不限于数字化电商媒体； 1. Connect customer needs and develop media delivery strategies: including media channel selection, budget allocation and communication logic, including but not limited to digital e-commerce media; 2. 负责电商数据监控、投放产出分析以及效率的优化，对投放结果负责，有完整的投放效果的预估、投放后的效果整理及评估机制； 2. Responsible for e-commerce data monitoring, delivery output analysis and efficiency optimization, responsible for the delivery results, has delivery effect of the estimation, posbosst-launch effects of finishing and evaluation mechanism 3. 基于所负责渠道的产品需求、销售任务、推广费用，可完整制定所负责品类的季度、月度的主推销售及推广计划，结合季度/月度的活动特点及公司整体规划要求，协助渠道店铺完成公司主销产品、新品的销售目标任务，并组织复盘； 3. Based on the product demand, sales tasks and promotion costs of the channels in which we are responsible, we can completely formulate the quarterly and monthly main push sales and promotion for the categories under our responsibility, combine the characteristics of quarterly/monthly activities and the overall planning requirements of the company, assist the channel stores to complete the sales target tasks of the company's main products and new products, and orga直聘nize the resumption of the market; 1.本科以上学历，3年以上数字化媒介策划岗位从业经验,有较广的媒介关系和商务谈判能力。熟悉电商媒介优先； Undergraduate education, more than 5 years of digital Media planning post experience, has a wide range of media relations and business negotiation skills. Familiarity with e-commerce media first; 2. 熟悉互联网媒体、信息流媒体、流量入口平台等各类型媒体的自身特点及规则，具备优秀的媒介策略思考和媒介计划方案撰写能力； Be familiar with the characteristics and rules of various types of mediaboss, such as Internet media, information streaming media, platform, etc., and have excellent media strategy thinking and media planning program writing ability; 3. 熟练应用Excel及PPT进行数据分析与展示 Skilled use of Excel and PPT for data analysis and demonstration 4. 有淘内、其他电商平台、SEM、DSP或其他媒体的投放优化经验为佳 It is best to have experience in Taobao, other e-commerce platforms, SEM, DSPs or other media 5. 具备较强的团队协作和沟通能力，思维活跃，领悟力强，抗压能力强，接受新事物能力强，具有强烈的责 任心和数字敏感度； Have strong team collaboration and communication skills, active thinking, strong understanding, strong ability to resist pressure, strong ability to accept new things, with strong responsibilities Care and digital sensitivity;