职位&公司对比

职位详情

• 杭州
• 1-3年
• 本科

• 互联网/科技
• 批发/零售
• 海外网站账号运营/投放
• 企业网站运营/SEO
• 海外社交媒体营销推广经验
• 海外广告投放经验
• 跨境电商运营经验
• Facebook/Instagram或其他社交媒体
• Google或其他搜索引擎
• Youtube或其他视频网站
• Tik Tok或其他短视频应用

**Responsibilities:** 1. Develop and expand influencer partnerships through YouTube, Facebook, Instagram, forums, and other overseas channels - Identify & collaborate with influencers to create product promotion videos/articles - Drive traffic to brand website and enhance brand awareness/sales conversion 2. Analyze competitors' makanzhunrketing strategies来自BOSS直聘 and create compelling ad creatives - Increase dealer network expansion and online retail conversion 3. Execute multi-channel marketing campaigns including blogs, forums, affiliate programs, press releases, Q&A platforms, and communities - Update stakeholders on latest products/technologies through private domain conversions 4. Plan cost-effective monthly promotional activities aligned with inventory status 5. Organize annual exhibitions & dealer conferences to strengthen brand-client engagement 6. Design festive/holiday marketing campaigns to maintain brand visibility **Requirements:** 1. 1+ year overseas marketing experience (candidates with existing influencer/resources network preferred) 2. Bachelor's degree in English, Advertising, Communications or related fields - CET-6/TEM-8 certification or equivalent English proficiency - Excellent English copywriting skills (overseas study experience is a plus) 3. Familiar with overseas social media (Facebook/Instabossgram/YouTube) and forum marketing models 4. Proactive and innovative mindset with strong interest in social media marketing 5. Fast learner with: - Clear strategic thinking - Strong problem-solving abilities - Team collaboration spirit 1、通过YouTube、Facebook、ins、论坛等海外推广各渠道拓展红人资源，寻求合作，联系合适红人制作产品推广视频，撰写推广软文，引流到公司品牌网站，提升品牌知名度，促进销售； 2、了解和分析竞争对手的推广策略，制定和设计好广告素材促进公司经销商数量增加和在线零售的转化. 3、掌握博客、论坛、联盟、软文（Press）、问答、社区等营销手段，及时更新公司最新产品和技术的动态，引导经销商和零售私域成交. 4、根据库存情况策划月度各种活动，保持低成本运营， 5、策划公司年度展会和经销商大会活动和执行，增加公司品牌与客户之间的粘性. 6. 策划好公司年度各个节假日节点的宣传等，保持品牌在客户心中的热度. 任职资格: 1、有1年及以上海外营销推广经验，拥有相关资源的优先； 2、英语、广告或传媒相关专业，统招本科，英语CET6或TEM8kanzhun，擅长英文写作，有海外留学经历优先； 3、熟悉海外社交媒体、传统线上媒体和其他论坛社区的营销模式； 4、性格开朗，思维活泼，学习能力强，善于探索创新，对社交媒体推广工作感兴趣； 5、学习能力强、思路清晰，勇于面对困难和挑战，有团队合作精神；