海外品牌总监

**Responsibilities:**
1. Develop and expand influencer partnerships through YouTube, Facebook, Instagram, forums, and other overseas channels
- Identify & collaborate with influencers to create product promotion videos/articles
- Drive traffic to brand website and enhance brand awareness/sales conversion
2. Analyze competitors' marketing strategies and create compelling ad creatives
- Increase dealer network expansion and online retail conversion
3. Execute multi-channel marketing campaigns including blogs, forums, affiliate programs, press releases, Q&A platforms, and communities
- Update stakeholders on latest products/technologies through private domain conversions
4. Plan cost-effective monthly promotional activities aligned with inventory status
5. Organize annual exhibitions & dealer conferences to strengthen brand-client engagement
6. Design festive/holiday marketing campaigns to maintain brand visibility
**Requirements:**
1. 1+ year overseas marketing experience (candidates with existing influencer/resources network preferred)
2. Bachelor's degree in English, Advertising, Communications or related fields
- CET-6/TEM-8 certification or equivalent English proficiency
- Excellent English copywriting skills (overseas study experience is a plus)
3. Familiar with overseas social media (Facebook/Instagram/YouTube) and forum marketing models
4. Proactive and innovative mindset with strong interest in social media marketing
5. Fast learner with:
- Clear strategic thinking
- Strong problem-solving abilities
- Team collaboration spirit
1、通过YouTube、Facebook、ins、论坛等海外推广各渠道拓展红人资源，寻求合作，联系合适红人制作产品推广视频，撰写推广软文，引流到公司品牌网站，提升品牌知名度，促进销售；
2、了解和分析竞争对手的推广策略，制定和设计好广告素材促进公司经销商数量增加和在线零售的转化.
3、掌握博客、论坛、联盟、软文（Press）、问答、社区等营销手段，及时更新公司最新产品和技术的动态，引导经销商和零售私域成交.
4、根据库存情况策划月度各种活动，保持低成本运营，
5、策划公司年度展会和经销商大会活动和执行，增加公司品牌与客户之间的粘性.
6. 策划好公司年度各个节假日节点的宣传等，保持品牌在客户心中的热度.
任职资格:
1、有1年及以上海外营销推广经验，拥有相关资源的优先；
2、英语、广告或传媒相关专业，统招本科，英语CET6或TEM8，擅长英文写作，有海外留学经历优先；
3、熟悉海外社交媒体、传统线上媒体和其他论坛社区的营销模式；
4、性格开朗，思维活泼，学习能力强，善于探索创新，对社交媒体推广工作感兴趣；
5、学习能力强、思路清晰，勇于面对困难和挑战，有团队合作精神；