职位&公司对比

职位详情

• 北京
• 3-5年
• 本科
• 日结

• 媒介代理商/服务商
• 媒介投放策划及执行
• 媒介策略制定
• 竞品传播动态监测

1、媒介策划基础，服务过头部且投放量较大的品牌，快消、汽车优先。熟悉核心媒体平台、核心内容资源（影视剧综、IP）的营销方法，能够独立完成重点波次规划、配合完成年案规划 2、熟悉营销环境，对于宏观、消费者、营销趋势有一定的认知，对于营销热点敏感，且结果为导向能够将热点落地执行 3、创新且思维，主要是资源的拓展和玩法的创新 4、了解体育营销，未来需要参与到大型赛事及垂类赛事的营销规划• Assist the Associate Director/Director in creating media plans, strategically and efficiently. • Assist the Associate Director/Director in setting overall direction for直聘 program planning and negotiating strategies. • Develop and build strong working relationships with internal teams and manage vendor relationships. • Responsible for mentoring, training, and team building. • Oversee plan negotiations and media team activities. • Overseeing the quality of work that gets delivered to the client. • Magnify the buying power of every dollar spent. (optional) • Maintain status reports to ensure kanzhunefficient workflow in order to meet deadlines and write reports of key meetings. • Lead internal meetings with other departments and call on agency resources to strengthen ideas. • Talent development by managing planners and be responsible for their delivery & quality of work. • Client liaison and relationship development.